
This is the PrEP Revolution.
In a time when our rights, our bodies, and our communities are being challenged across the country, we're choosing to stand up—for each other and for ourselves. PrEP Revolution is more than a campaign. It's a stand for health equity, self-determination, and unapologetic visibility.
PrEP Revolution is not just a campaign—it's a rising.
A revolution built on the belief that HIV prevention is not a privilege, but a promise. A revolution that calls in everyone— across generations, identities, and communities—because the fight for health justice belongs to all of us. PrEP is more than a medication—it's a symbol of choice, care, and community. And in a world that often tells us who we should be, this campaign is here to remind you that your health journey is yours to define.
We believe HIV prevention is a matter of justice. And we're building a future where prevention is not just available, but expected—and protected—for all of us. We're taking prevention out of the shadows. Refusing stigma. And choosing a future where people are informed, empowered, free to make choices about their own bodies, and show up in the world how they feel unapologetically themselves.
Because a revolution doesn't wait for permission. It rises with purpose. And this one? It's defined by you.
About PrEP Aware Week
PrEP Aware Week is New York State's bold initiative to center HIV prevention as a right—not a privilege. Held from October 19-25 this year, the statewide campaign elevates the power of PrEP (Pre-Exposure Prophylaxis) as a routine, accessible, and life-affirming option for HIV prevention.
This year's campaign features eight dynamic ambassadors from across New York, each reflecting the depth, diversity and strength of the communities that PrEP is meant to serve. From youth to elders, from rural towns to city blocks— PrEP Aware Week uplifts the real stories of real people taking control of their health.
Throughout the week, you'll find a lineup of in-person and virtual events designed to educate, empower, and eliminate stigma . The goal? To make sure everyone—regardless of age, identity, or background—knows that PrEP is not only effective, it's for them.
Dive into the campaign. Use the graphics, share the messages, and be part of the PrEP Revolution that's rewriting what prevention looks like.
How to Join the PrEP Revolution
(Campaign Materials)
The PrEP Revolution is fueled by you—your voice, your platforms, and your presence. This toolkit is here to help you spread the word, spark conversation, and shift the narrative around HIV prevention.
Here's how to get involved and make an impact:
1 - Use the Ready-to-Post Content
We've included sample captions, graphics, and videos you can post across Instagram, Twitter/X, Facebook, and TikTok. Feel free to copy and paste or customize them with your own voice. Be bold. Be real. Be Unapologetically you.
2 - Share Your Own Story
Personal stories are powerful. If PrEP is part of your journey—or if you're passionate about access and advocacy—share that. Whether it's a selfie, a reel, or a quote, your truth matters. Tag us and use the campaign hashtags to amplify your voice.
Questions?
Visit the campaign's FAQ page.
Together, we rise. Together, we redefine prevention.
Welcome to the PrEP Revolution.
Watch the Videos

Angel

Bishop Tony

Lovinia

Ivan

Jeff

Midnight

Ocean

Wylliam
Use the Campaign Hashtag
Help build the movement and make the campaign easy to find by including these in your posts:
Tag & Credit
When using any materials from this toolkit, tag our campaign and the creators wherever possible. Collaboration and visibility are key to the revolution.
Other Campaign Resources
Agency Resources: www.prepforsex.org/resources.html
Additional PrEP Materials: www.prepforsex.org/PrEPMaterials.html